Export Marketing and Investment Assistance (EMIA)

Export Marketing & Investment Assistance Scheme (EMIA)


Frequently Asked Questions

The Export Marketing and Investment Assistance (EMIA) scheme develops export markets for South African products and services and to recruit new foreign direct investment into the country.


  • Provide marketing assistance to develop new export markets and grow existing export markets;
  • Assist with the identification of new export markets through market research;
  • Assist companies to increase their competitive by supporting patent registrations, quality marks and product marks;
  • Assist with facilitation to grow FDI through missions and FDI research; and
  • Increase the contribution of black-owned businesses and SMMEs to South Africa’s economy.


  • Individual Exhibition Participation:
    • Transport of samples;
    • Rental of exhibition space;
    • Construction of stands;
    • Interpretation fees;
    • Internet connection;
    • Telephone installation;
    • Subsistence allowance per day;
    • Return economy-class airfare; and
    • Exhibition fees up to a maximum of R50 000.
  • Primary Market Research & Foreign Direct Investment:
    Exporters will be compensated for costs incurred recruiting in new FDI into South Africa through personal contact by visiting potential investors in foreign countries.

    • Return economy-class airfare;
    • Subsistence allowance per day;
    • Transport of samples; and
    • Marketing material.
  • Individual Inward Missions:
    Assistance is provided to South African entities organising an inward buying investor, to make contact with them to conclude an exporters order or to attract foreign direct investment.

    • Registration of a patent in a foreign market: 50% of the additional costs capped at R100 000 pa;
    • Return economy class-airfare;
    • Subsistence allowance per day;

Eligible Enterprises

  • South African manufactures and exporters;
  • South African export trading houses representing at least three SMMEs or businesses owned by Historical Disadvantaged Individuals (HDIs);
  • South African commission agents representing at least three SMMEs/HDI-owned businesses; and
  • South African exports councils, industry associations and JAGs representing at least five South African entities.


the dtic Contact Centre 0861 843 384

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