20 to 24 February 2023, Dubai, United Arab Emirates.

Applications are open for companies in the agro-processing sector to participate in the South African Pavilion at Gulfood, the largest food and beverage trade exhibition in the Middle East.

Gulfood 2023 will showcase food and beverage products from around the world. South Africa will participate in the Fine Food Pavilion, which showcases agro-processing products and services, and an additional pavilion in the Meat Hall.

The Middle East continues to experience a population surge, translating into increasing opportunities for the agro-processing sector, with a market demand of $3 trillion.

 The Department of Trade, Industry and Competition (the dtic) will offer the following financial support to qualifying firms:

  • Air travel assistance up to R20 000.00 – for small, medium and micro enterprises (SMMEs) and black-owned enterprises (BOEs) only
  • Daily subsistence allowance of R3 500.00 per day – SMMEs and BOEs only
  • Freight-forwarding of display material
  • Exhibition space and booth rental costs

Applications close on 19 September 2022.

For more information, visit www.gulfood.com

Application forms and guidelines can be downloaded from the dtic website:


          For enquiries pertaining to applications and/or event, please contact:
Batseba Morudi
Tel: 012 394 1195
E-mail: BMorudi@thedtic.gov.za
Mpho Sebatana
Telephone: 012 394 3415
E-mail: MSebatana@thedtic.gov.za


  • the dtic will only be responsible for the company’s benefits as per the Export Marketing and Investment Assistance (EMIA) guidelines. Individual companies will be responsible for any COVID-19 related costs, such as PCR tests and quarantine.
  • In compliance with the Broad-Based Black Economic Empowerment (B-BBEE) Amendment Act, applicants must submit a valid Level 4 B-BBEE certificate or sworn affidavit (an affidavit is for entities with turnover of less than R10 million).
  • The deadline for submission of complete National Pavilion application forms and supporting documentation is 19 September 2022. Only emailed applications will be accepted.

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