Trade and Investment South Africa
Ms Lerato Mataboge: Deputy Director General
Vision
The branch’s main contribution to the dtic strategic goals is that of increasing South Africa’s exporter base and promoting trade, by developing a sustainable long-term competitive market positioning and international profile for the country. It will continue to leverage market opportunities to benefit South Africa’s economic development priorities.
Purpose
Support export development, and promote exports through targeted strategies and effectively manage a network of foreign offices.
Objectives
Enhancing South Africa’s export competitiveness, increasing South Africa’s exporter base, promoting trade and outward investment in the rest of Africa; as well as developing a sustainable long term market-positioning and international trade profile for the country. In this context, Trade and Investment South Africa will continue to leverage market opportunities to benefit South Africa’s economic development priorities in targeted markets to ensure that South Africa’s exports to conventional markets stabilise and ensure higher export growth to emerging markets. The mandate of promoting the exports of value added goods and services, within priority sectors, with a view to broadening the export base, is articulated in the Integrated National Export Strategy (INES).
Composition
Trade and Investment South Africa has the following functional areas:
- Export Development and Support
- Export promotion and Marketing
- Trade Invest Africa
- Trade and Investment South Africa Executive Management Unit
Export Development and Support: develops national exporter capacity by implementing the National Exporter Development Programme (NEDP) through export capacity building initiatives, processing of trade intelligence and promotion of an export culture to expand the country’s exporter base.
Export Promotion and Marketing: promotes exports of South African value-added goods and services through strategic export promotion mechanisms to increase market share in targeted high-growth markets and sustain market share in traditional markets.
Trade Invest Africa: facilitates deeper and broader bilateral African trade and investment relations with African economies premised on the Development Integration Approach and supporting the deepening of regional integration through an outward-investment-led trade approach.
Trade and Investment South Africa Executive Management Unit: facilitates exports and foreign market development through oversight and administration of the network of Foreign Economic Representatives in South African Missions abroad, coordination of multilateral commercial engagements and the implementation of special projects.
