Posted: June 19, 2019
Gauteng Homemade Gingerbeer to be Showcased at Africa Big 7 Exhibition
|A Gauteng-based homemade ginger beer manufacturing company, Yamama Gemmer is on a mission to expand its market to the rest of Africa using the forthcoming Africa Big 7. Africa Big 7 is an internationally-renowned food and beverage trade show that is scheduled to take place at the Gallagher Convention Centre, in Midrand on 23 – 25 June 2019 as a springboard.
Yamama is one of the 23 South African companies funded by the Department of Trade and Industry (the dti) through its Export Marketing and Investment Assistance (EMIA) Scheme, to showcase their proudly South African-made products at the SA national pavilion during the three-day Africa Big 7 show.
According to the Director of Yamama, Ms Mosibudi Mkgato, the company has clients throughout Gauteng and distributors in the Free state and Limpopo. She says her mission is to supply all nine provinces with their gingerbeer.
“The Africa Big 7 show provides us with an opportunity to expand our market to other provinces and beyond the borders of South Africa as we will be meeting clients from various countries. We want to leave the show with key contacts as well as connections to Africa’s distributors and buyers. We would love to clinch a distribution deal with one of them if the opportunity arises,” says Mkgato.
Africa Big 7 is the annual meeting place for food and beverage professionals across the continent who visit to source, meet and gain insight into the latest developments in the industry. The trade show is the only food and beverage show in Africa and brings together hundreds of global buyers from significant segments of the agro-processing industry’s value chain.
The Deputy Minister of Trade and Industry, Ms Nomalungelo Gina, describes the show as an opportunity for South African companies to join over 250 exhibitors from over 45 countries and to fly the South African flag in some niche food and beverage categories such as wines, ginger gemmer, soy products and preserved fruits.
Gina adds that the agro-processing sector is critical to the South African economy and has grown to be one of the largest manufacturing sub-sectors, accounting for about 24% of manufacturing Gross Domestic Product (GDP) and 3.3% of South Africa’s total GDP in 2017.