Posted: September 20, 2019
Northern Cape Company on a Mission to Grow Russian Market
|The efforts of a Northern Cape raisins company to grow the market in Russia for its products will receive a shot in the arm when it participates in the annual World Food Moscow International Exhibition from 24-27 September 2019.
Fruits du Sud, an agro-processing company which is based in Kanoneiland, near Upington will be one of the more than thirty South African companies that will showcase their products at the annual food and beverage exhibition. The companies’ participation is funded by the Department of Trade and Industry (the dti) with the objective of assisting the South African companies find or expand their market in Russia.
The Head of Marketing and Sales at Fruits du Sud, Ms Tanya Alston, who leaves for Moscow today says the company is determined to expand its market in Russia where its raisins are already being exported to.
“We want to develop and grow our market in Russia for our golden raisins as we have realised that there is an opportunity for us to increase the volume of the raisins that we are exporting to that country. World Food Moscow provides us with an opportunity to achieve this objective. We will be specifically targeting wholesalers and bakeries from Russia and other parts of the world who will be at the exhibition. We are optimistic that the trip will be fruitful,” says Alston.
She adds that her company, which employees 175 people, already exports 95% of its raisins to forty countries across the globe. These include Canada, Japan, Algeria, United States of America and the whole of Europe.
According to the Deputy Minister of Trade and Industry, Ms Nomalungelo Gina, the dti views the World Food Moscow as an ideal platform for South Africa to showcase the country’s food and drink products to international wholesalers, distributors, retailers and restaurateurs.
World Food Moscow brings thousands of businesspeople from around the world closer to Russia’s key food and drinks buyers, including retail representatives from Russia’s leading supermarket chains, wholesalers, food manufacturers as well as members of the hotel, restaurant and catering sector.
“World Food Moscow exhibition will also expose South African companies to available opportunities in Russia as well as create awareness for South African products in the country. Vegetable products, prepared foodstuff, beverages, spirits and vinegar are among the top export products from South Africa to Russia,” says Gina.