the dti to Promote SA Fresh Produce at 2019 Fruit Logistica Asia Expo
A group of twenty-two South African companies led by the Department of Trade and Industry (the dti) will jet out to Hong Kong on Sunday to promote local fresh produce and services at the Fruit Logistica Asia, a trade show that will be taking place in Hong Kong from 4-6 September 2019.
Fruit Logistica Asia is an annual trade show that focuses on the fresh, unprocessed fruit and vegetables produce sector and the related value chain. The trade show also offers the opportunity to establish new business contacts as it brings together key players from all over the world.
The Deputy Minister of Trade and Industry, Ms Nomalungelo Gina says the participation of the South African companies at Fruit Logistica forms part of the dti’s Export Promotion Strategy that targets high growth export markets and to support South Africa’s fresh produce sector.
“The composition of our business delegation cuts across the categories of small, micro and medium enterprises as well as other sized companies. The South African pavilion will specifically focus on fresh, unprocessed fruits and vegetables, fresh convenience products, dried fruit, nuts, herbs and spices, organic products as well as machinery. We are confident that our participation at this Asia leg of Fruit Logistica will expose our companies to a host of export and investment opportunities that will grow their profits and in turn cement South Africa’s reputation as a credible exporter of fresh produce,” she says.
Gina adds that the Hong Kong showcasing follows on the heels of successful showings on the Fruit Logistica calendar of events where the South African Pavilion attracted a substantial amount of trade leads in the past.
“It is this success in securing trade leads that was instrumental in ensuring that we put together a business delegation that is not only diverse but one that will ensure that we sustain the momentum generated and that it speaks directly to the demands that exist within the Asian market,” says Gina.
Sidwell Medupe-Departmental Spokesperson
Tel: (012) 394 1650
Mobile: 079 492 1774
Issued by: The Department of Trade and Industry
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