The Department of Trade, Industry and Competition (the dtic) is set to position twenty-three South African companies as strategic suppliers of packaged and processed food products at the 48th International Food and Beverage Expo (FOODEX) that will take place in Tokyo, Japan from 7 to 10 March 2023.

FOODEX JAPAN is one of the largest annual food and beverage tradeshows in Asia and has been a highly successful trade event since its debut in 1976. Serving not only Japan’s $700 billion food market but many lucrative Asian markets.

The Deputy Director-General of Trade and Investment South Africa at the dtic, Ms Lerato Mataboge explains that the company delegation assembled for this showcase represents varied expertise in the food and beverage value chain.

“Our delegation is made up of companies that range from small, medium and micro enterprises, emerging exporters, woman-owned entities, amongst others. . We have aimed to  assemble a formidable team of companies that will put a respectable South African showcase on the world’s stage, whilst advancing our developmental imperatives. We look forward to staking our claim on the Japanese food market and retuning with  trade leads, partnerships and trade deals,” she says.

Mataboge adds that even though South Africa currently has a positive surplus in its trade with Japan, it is still driven mainly by the export of raw materials.

“Our strategic objective is that of achieving value-added exports as envisaged in the re-imagined industrial policy of South Africa.  There is an opportunity for South Africa to establish itself as a larger player in the niche market that is Japan, as well as other regions in the global economy,” says Mataboge.

Bongani Lukhele – Director: Media Relations
Tel: (012) 394 1643
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Issued by: The Department of Trade, Industry and Competition (the dtic)
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