The Department of Trade, Industry and Competition (the dtic) will set up a South African National Pavilion at the Sial Paris International Food Products Exhibition that will take place in France from 15-19 October 2022. Sial is the world’s leading exhibition network with unrivalled geographic coverage of Europe and the rest of the world.

Companies producing processed foods, non-alcoholic beverages, preserved foods, spices, soups, deep frozen products, cured meat, health and organic products, sweets, sea food and gourmet food products are invited to apply for the department’s assistance in showcasing their products and services at the exhibition. The deadline for the submission of completed application forms is 31 March 2022.

Qualifying companies will be assisted through the dtic’s Export Marketing and Investment Assistance (EMIA)  Scheme. The objective of the scheme is to develop export markets for South African products and services, and to recruit new foreign direct investment into the country.

According to the Deputy Minister of Trade, Industry and Competition, Ms Nomalungelo Gina, participating in Sial Paris will provide the South African exporters with an opportunity to showcase their products and services to producers, importers, buyers, retailer, distributors and visitors from 200 countries that the popular biennial event attracts.

“As a department, we continuously support our companies to introduce proudly-South African products to foreign markets as part of our efforts to promote economic growth and development, increase export of value-added products, and to ensure meaningful participation of our companies in the global economic and trade environment. The main objective is to see South African companies securing markets for their products in various parts of the world as this will lead to them employing more people and growing their business in order to increase their production to service the new clients. In this way, the companies will contribute in growing the country’s economic, expanding the export base, foreign revenue attraction, employment creation, and eradication of poverty,” says Gina.

She adds that South African’s participation at Sial Paris is also expected to contribute in increasing total trade between South Africa and France, which amounted to more than R40 billion in 2021.

Sial Paris 2020 did not take place due to the Covid-19 pandemic. In 2018 the dtic assisted  38 companies to showcase their products and services.

Companies that are interested in applying for assistance to participate in Sial Paris can download application forms and guidelines from the link:

Bongani Lukhele – Director: Media Relations
Tel: (012) 394 1643
Mobile: 079 5083 457
WhatsApp: 074 2998 512
Issued by: The Department of Trade, Industry and Competition

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