Posted: October 6, 2022
Three KwaZulu-Natal companies will have their sights firmly set on securing an export market in Europe when they participate in the Sial Paris International Food Products Exhibition which will take place in France next week.
Incasa Foods and Supplements Energy which are both based in Durban, and Nature Zone which is based in Lions River, Midlands, will be part of the 26 South African companies that will showcase their products at Sial France from 15-19 October 2022. The Department of Trade, Industry and Competition (the dtic) has set up a South African National Pavilion in which the South African companies will be showcasing their products and services.
Sial Paris is a popular trade show which is regarded as the world’s leading exhibition network with unrivalled geographic coverage of Europe and the rest of the world. More than 7 000 exhibitors from all over world are expected to go all out to attract the attention of buyers, distributors, agents and exporters who always descend on the bi-annual show in search of products that stands out from the rest.
The KZN companies are optimistic that participating in the trade fair will open doors for them to export their products to France and other countries in Europe.
The trip to France could not have come at a more opportune time for Ms Thabisile Danisa who is the Managing Director of Incasa Foods, a Durban-based condiments and sauces producing company, as the company is in the process of implementing a strategy of growing their business.
“We have always aspired to enter the export market as part of our strategy to grow our business. We are hoping we will be able to secure clients during the exhibition in France so that we can start exporting our products to Europe. We are already getting ready for the new orders by upgrading our production facility to align it with the required international standards. That will also allow us to supply our products to big retail stores, hotels and restaurants in the country,” says Danisa
The Chief Executive Officer of Nature Zone, Mr Peter Foulis is already in the French port city of Bordeaux for a meeting with a potential distributor who will not be able to make it to Sial Paris.
“Our participation in Sial Paris is part of our mission to break into the European market using France as a gateway. We are already exporting our products, which comprise vitamin-rich fitness water and Ice Tea, to all of the Indian Ocean islands, Kuwait, Australia and the United Arab Emirates,” says Foulis.
Sial Paris will also provide the CEO of Energy Supplements, Ms Serita Gericke, with the first opportunity to showcase her products, which include collagen water, on an international platform.
“We are convinced that our collagen water, which is becoming popular due to its scientifically-proven health benefits, will attract the attention of distributors and importers during the exhibition in France. We are targeting Europe as our potential market, particularly France and the United Kingdom. We have already received some enquiries that we are hoping to follow up on during the exhibition,” says Gericke.
Bongani Lukhele – Director: Media Relations
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Issued by: The Department of Trade, Industry and Competition (the dtic)
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