Two Gauteng-based businesspeople currently participating at the 18th Malaysia International Halaal Showcase (MIHAS) say they are eager to show off the best of what South Africa has to offer when it comes to ready prepared meals and healthy cost-effective food products. The two were already preparing to meet distributors and investors during the four-day showcase that kicked off in Kuala Lumpur, Malaysia today.

MIHAS attracts over 9 000 trade delegations from more than 43 countries, making it one of the most important industry meeting places in the halaal calendar. Leading suppliers from across the globe participate at MIHAS to showcase their latest agro inventions, innovations and products, but more importantly to build leads, network and do business.

Speaking in South Africa’s national pavillion this morning, the Managing Director of Tulisa Park Blue Shirt Bakery, Mr Gys Oliver said it had been a tough two years for everyone in the world, and that he could not wait to represent the country internationally again and showcasing his company’s products to the world.

“It is such a privilege to represent this amazing country of ours and show the world what we have to offer in regards to a range of our quality products. These platforms have also helped to drive awareness about the kind of support that companies like ours receive from government in order to help grow our sales and expand our footprint. These exhibitions also enable us gather information about the local market with the aim of penetrating it,” said Oliver.

He added that there was a gap in the market for healthy cost-effective food products and that they would like to explore more international market opportunities that they could potentially take advantage of.

Another South African businessperson, Mr Zakariya Docrat, who is the Sales Director of the pizzaNEWS Factory, said as the first-time international exhibitor, MIHAS would benefit and assist them to enter new markets where demand for his products is high.

“An expo like this which provides for hybrid attendance offers an opportunity for us increase our reach and allow us access to people who we may not be able to attend in person to view our products at our display at the trade exhibition. The Covid-19 pandemic has severely disrupted global consumption, forcing people to unlearn old habits and adopt new ones. The pandemic has also caused people to stay at home more, which has resulted in an increase in the demand for ready-made meals, as well as an increased sensitivity towards food that is prepared outside,” said Docrat.

Docrat explained that the company was formed as a response to an increased necessity for convenience meals, and the need for a halaal supplier in the local industry and in future on international markets.

The Managing Director of Tulisa Park Blue Shirt Bakery, Mr Gys Oliver at Malaysia International Halaal Showcase in Kuala Lumpur.

Bongani Lukhele – Director: Media Relations
Tel: (012) 394 1643
Mobile: 079 5083 457
WhatsApp: 074 2998 512
Issued by: The Department of Trade, Industry and Competition (the dtic)

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