South African companies who were part of the 30-member business delegation showcasing their products and services at the Intra-Africa Trade Fair (IATF) held in Algeria say they are looking forward to doing business in Algeria and the rest of the continent, after generating many promising trade leads duirng the fair this week.
The Chief Executive Officer of Swatek Defence and Aerospace, Dr Khulile Mtsetfwa said the company managed to sign three memoranda of understanding that will focus on the distribution lines in Algeria.
“The plan is to make sure that we build relations and maintain the line of communication with country agents and distributors in order to penetrate the Algerian market and the rest of the continent. Our mission throughout the week was to make sure that we expose our products to the countries which were represented at the fair,” said Mtsetfwa.
The representative of Hamisa Engineering and Mining, Ms Bongile Tsotetsi, said they struck gold with a potential client who has shown interest in their personal protective wear.
“We managed to sign a contract worth R20 million that will see our company supplying protective gear to a local company,” added Tsotetsi.
The Director of Zilon Bulk Bags, Ms Rashmee Ramdeen, said his company’s polypropylene bulk bags were popular among the visitors and distributors with many leads generated.
“There is a potential order that is worth R6 million that is being negotiated with a local company. There was a huge demand for our products because there are few manufacturers who are producing it in Algeria. The country is currently importing from Europe and the price is not competitive. So this is our opportunity to make in-roads in the North African market,” added Ramdeen.
The Chief Director of Export and Marketing at the Department of Trade, Industry and Competition, Ms Zanele Sanni reiterated that the IATF was an effective trade and investment promotion instrument which catalyses the implementation of the Africa Continental Free Trade Area (AfCFTA).
“Participating in this landmark event, assisted in strengthening intra-African trade under the AfCFTA, and accelerating collaboration in critical sectors such as energy, automotives mining and technology,” said Sanni.
The South African Pavilion was visited by more than 3 000 people, 267 buyers, generated about 300 leads with an estimated value of R483 million post six months sales, and hosted more than 120 business-to-business meetings.
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