The Steel Tube Export Association of South Africa (STEASA) will be among the 15 companies participating in the Outward Selling Mission (OSM) to Nigeria and Ghana from 25–30 August 2025. The mission is facilitated by the Department of Trade, Industry and Competition (the dtic) as part of efforts to strengthen trade and investment ties between South Africa and key West African economies.
Established to develop sustainable and internationally competitive carbon steel tube and pipe export markets, STEASA’s participation is set to reinforce South Africa’s drive for industrialisation, job creation, and beneficiated export growth.
According to the Chief Executive Officer of STEASA, Mr Keitumetse Moumakoe, the organisation is looking to expand its presence in West Africa, particularly within the hydraulic and pneumatic sectors as well as mining industries.
“Our motivation for participating in this mission is clear: we want to expand our value-added services into two of the biggest markets in West Africa. The structured platform provided by the dtic will enable us to engage with companies operating in the hydraulic space, where demand for our products and services continues to grow,” says Moumakoe.
The company will showcase an extensive range of specialised engineering and reconditioning services, including honing, chroming, boring, bronze plating, precision grinding, and welding. Its product line features high-end solutions such as cylinder rods, honed barrels, chrome bars, honed tubes, hydraulic cylinder kits and conveyance pipes used in oil, gas and bulk water infrastructure.
Moumakoe highlights that Nigeria and Ghana are attractive entry points into the region’s industrial value chains.
“Nigeria and Ghana are gateways to West Africa. Their rapid industrialisation and expanding mining activities make them sound markets for our products and services. We already have representation in Ghana, and through this mission, we are seeking to establish a solid footprint in Nigeria,” he explains.
Beyond business expansion, STEASA views the mission as part of a broader continental shift toward deeper trade integration under the African Continental Free Trade Area (AfCFTA).
“The AfCFTA provides an opportunity for African companies like ours to displace imports from non-African markets. Competitiveness will be key to unlocking demand in these sectors, and through this mission, we aim to position ourselves strategically to benefit from the trade framework,” adds Moumakoe.
He emphasises that for STEASA, success from the mission will be measured by tangible commercial outcomes.
“We are looking forward to generating requests for quotations, signing partnership agreements, and exploring requests for local investment. These outcomes will not only benefit our company and employees but also contribute to South Africa’s export revenue and industrial development,” concludes Moumakoe.
The OSM is part of the dtic’s Export Marketing and Investment Assistance (EMIA) programme, which supports South African companies in developing new export markets and attracting investment. Through this initiative, the dtic aims to deepen economic diplomacy and position South Africa as a reliable trade partner within the framework of the African Continental Free Trade Area.
Media Enquiries:
Bongani Lukhele – Director: Media Relations
Tel: (012) 394 1643
Mobile: 079 5083 457
WhatsApp: 074 2998 512
E-mail: BLukhele@thedtic.gov.za
Issued by: The Department of Trade, Industry and Competition (the dtic)
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