The Department of Trade, Industry and Competition (the dtic) invites companies operating in the agro-processing sector to apply for participation in the popular and the largest Asian food fair, the SIAL China Food and Beverage Trade Fair, which will take place in Shanghai from 18-20 May 2022. The closing date for applications is 11 March 2022.

the dtic will be assisting  approved companies to participate in the exhibition through its Export Marketing & Investment Assistance (EMIA)  Scheme. The objective of the scheme is to develop export markets for South African products and services and to recruit new foreign direct investment into the country.

According to the Deputy Minister of Trade, Industry and Competition, Mr Fikile Majola, SIAL China will offer the South African companies keen on promoting their products and services in foreign markets with the best platform to boost their visibility in China in particular, and Asia in general.

“SIAL China is a leading platform for international producers and manufacturers of food products, wines, spirits and food service equipment.  China ranks as the largest consumer of food and beverages with an estimated value of over one trillion Euros. Our companies showcasing at SIAL will be in a position to establish contact with food manufacturers, distributors, importers, wholesalers and retailers, as well as representatives of institutional and commercial catering companies,” says Majola.

He adds that participating in SIAL China will also offer the South African businesspeople a unique opportunity to meet market leaders of the food, beverage and hospitality industry from across the globe. This will enable them to establish new contacts and identify suppliers and business partners from various countries. There is also a number of conferences that will take place as part of the trade fair, which will provide knowledge and information exchange between industry experts on current issues, trends and future prospects.


Bongani Lukhele – Director: Media Relations
Tel: (012) 394 1643
Mobile: 079 5083 457
WhatsApp: 074 2998 512
Issued by: The Department of Trade, Industry and Competition

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