Posted: May 24, 2019
Ugandans are falling in love with SA Wines
|A growing number of Ugandans is gradually falling in love with the taste and quality of the South African wines. This is the view of a Ugandan businesswoman, Ms Nanyunja Lillian Muleke who hosted a wine-tasting session of the South African winemaker, Ms Rosemary Mosia at her La Ville Wines & Spirits shop in Kampala last night.
Mosia, who is the CEO of the Bridge of Hope Wines, is one of the 25 South African businesspeople who are in Uganda for the Outward Trade and Investment Mission which started on Monday and is ending today. The objective of the mission, which was organised and funded by the Department of Trade and Industry (the dti), is to assist the South African companies seek trade and investment opportunities in Uganda.
In March Muleke’s company, Q Brands Suppliers and Distributors, received its first consignment of wines from Mosia after the two businesswomen clinched a deal last year.
“It’s just about two months since we put the Bridge of Hope Wines on our shelves and they have already attracted the attention of quite a significant number of wine lovers in Kampala. This small shop-cum bar is becoming a regular meeting place of people whose hearts the South African wines have found their way into. We are impressed about the good progress that this brand of wines is making and we are already talking to Mosia about our next order. We are also supplying restaurants with her wines and the feedback we are receiving is positive and encouraging,” said Muleke.
Mosia was also impressed by the number of wine consumers who attended her tasting session and the feedback she received from them as she interacted with them during and after the session.
“I was delighted by the high number of people who attended the session. They showed a lot of interest in our wines and gave positive and valuable feedback on the taste and quality of the wines during the interaction. I am content with the progress and the inroad that our wines are making in the Ugandan market,” said Mosia.
She added that her plan was to invest in a bottling plant for her products in Kampala as part of a long-term strategy to grow her company’s share of Uganda’s wine market.
“Producing wine in South Africa up to when it is barrelled and then shipping it in bulk for bottling in Uganda will have a positive impact in both countries. This will not only create jobs and export revenue in South Africa as we increase our production and export volumes, but it will also create employment opportunities and investment in Uganda. The consumers will benefit as well as prices will go down,” said Mosia.