Posted: March 1, 2019
KZN Confectionary eyes business opportunities in Japan
|The Chief Executive Officer of Wedgewood Nougat, a KwaZulu-Natal confectionary that manufactures ginger biscuits, chocolate nougat, honey nougat and hazelnuts, Mr Paul Walters says he is looking forward to establishing new market and distribution partners to export products to Japan.
Wedgewood Nougat is one of the 30 South African companies assisted by the Department of Trade and Industry (the dti) to promote South African food products and beverages at the 44th Foodex Trade Fair in Chiba, Japan from 5-8 March 2018.
“Foodex will afford us favourable chance to penetrate the Japanese market. We are looking to secure the services of distributors, agents and retailers for our range of products. We also want to educate the Asian market about our proudly South African products,” says Walters.
Walters adds that they have set their sight on sealing new business deals, which he is confident will enable them to create more employment opportunities, as they currently have a staff complement of 90 people.
“We are currently fine-tuning our export marketing strategy in preparation for the exhibition, and we are hoping to secure few business deals that will propel our company onto the Japanese snack manufacturing scene. We already have distributors who supply in small quantities to retail stores in Japan, however we intend maximising on our already established contacts to expand our market base and business profile,” he says
FOODEX is Asia’s largest exhibition dedicated to food and drink across Japan and the whole world. The exhibition takes place over a period of four days and attracts about thousands of buyers from the food service value chain, distribution networks and trading companies from across the Asia region and globally.