Posted: March 16, 2019
SA cosmetics manufacturers arrive in Italy to showcase products
|South African Cosmetics manufactures participating at Cosmoprof Worldwide arrived in Bologna, Italy to showcase their health and beauty products.
Cosmoprof Worldwide is a trade fair for the beauty industry. It is intended for beauticians, hairdressers, owners of nail salons, beauty salons, shops for natural products and perfume. Buyers, wholesalers and manufacturers of beauty products are also represented at the fair.
Speaking ahead of the opening ceremony, the representative of High Rollers Trading and Projects, Ms Karen Jafta said the Johannesburg-based company’s objective for the trade fair is to get distributors for their cancer bush capsules, tea and drops targeted for the European market.
“We are looking at expanding our footprint in Italy and the rest of Europe. I have also set up two meetings with potential clients from Ghana and Italy who I have been in contact with prior to the show. The network opportunities are endless in these types of platforms hence I am optimistic that I would not leave Italy without a trade lead,” said
The General Manager of Cape Town-based Bellabaci, Ms Nicolette Schonken said the company’s aim for the show is to find more distribution channels from the various countries that will be visiting the show.
“We supply our body oil products to the professional and retail market back at home. Our intention is also to target the same clientele in Europe. In the next couple of days, we will be meeting our existing European distributors to come and test our new products that we launched recently. This will also assist in strengthening our relationship and building trust,” says Schonken.
The trade fair will encompass export seminars, business-to-business meetings and site visits.
Participation of these companies had been made possible by the Department of Trade and Industry (the dti) through its Export Marketing and Investment Assistance (EMIA) scheme, which aimed to increase exports of South African manufactured products to Italy and beyond.