SA in Brazil on mission to profile South Africa’s Industrial Capabilities at LAAD 2019

The South African business delegation has arrived in Brazil to participate at the 12th Latin American Defence and Security Exhibition (LAAD) that started in Rio de Janeiro, Brazil on yesterday, and will end on Friday, 5 April 2019.

LAAD is a leading Latin America Defence and Security event that gathers international and national companies that provide technologies, equipment and services for armed forces, special forces, police, homeland security and security managers from large companies, service concessionaires and critical infrastructure.

The companies that will be exhibiting in the South African Pavilion have been assisted by the Department of Trade and Industry (the dti) through the Export Market Investment Assistance Scheme (EMIA), which aims to increase exports of South African manufactured products. South Africa’s offerings comprise of textiles, body armour manufacturers, radar and communication systems, search and rescue boats and small to medium range arms.

The South African Consul-General in Brazil, Mr Malose Mogale commended the efforts undertaken by the dti in bringing this diverse crop of companies in the South American region and emphasised the strategic importance of Brazil to South Africa.

“Brazil remains a strategic partner for us in this region and the LAAD platforms offers us potential opportunities not only in this country, but within The Mercado Comun del Sur or the Southern Common Market economic and commercial group, which Brazil is a member of,” said Mogale.

He further stressed that companies looking to explore Brazil should not neglect the important aspect of conducting due diligence on companies that they are looking to explore partnerships or transactions with.

“As the mission our primary aim is to urge South African companies to guard against compromising their intellectual property. We have noticed that this is one aspect of conducting business that is generally neglected and we request that they approach the mission to confirm the authenticity of companies they are engaging with as we have a database of companies that we update regularly. Also, our companies must ensure that a certain aspect of their production remains local as that will be beneficial to creating jobs and growing the economy of the country,” he said.

Meanwhile, the South African chapter of the BRICS Business Council will host the group’s Mid-Term meeting in Johannesburg from 3-4 April 2019. The meeting will also mark the handing over of the rotating chair of the Council to Brazil.  The two-day meeting will be held under the theme BRICS in Africa: Collaboration for Inclusive Growth and Shared Prosperity in the 4th Industrial Revolution.

The meeting will be attended by approximately 300 delegates, government leaders from the BRICS member countries, including the economic bloc’s captains of industry and domestic and international opinion makers.

Sidwell Medupe-Departmental Spokesperson
Tel: (012) 394 1650
Mobile: 079 492 1774
Issued by: The Department of Trade and Industry
Follow us on Twitter: @the_dti

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