Posted: October 14, 2022
Delight and optimism reign supreme among the South African businesspeople who arrived in France yesterday. They are looking forward to the opening of the Sial Paris International Food Products Exhibition which opens its doors tomorrow and will run until next Wednesday, 19 October 2022.
Sial Paris is a popular trade show which is regarded as the world’s leading exhibition. The South African companies will be amongst the more than 7 000 exhibitors from all over the world who will be hoping that their products will attract the attention of buyers, distributors, agents and exporters who always descend on the bi-annual show in search of products that stands out from the rest.
Twenty six companies producing processed foods, non-alcoholic beverages, preserved foods, spices, soups, deep frozen products, cured meat, health and organic products, sweets, sea food and gourmet food products will participate in the exhibition. The Department of Trade, Industry and Competition (the dtic) has set up a South African National Pavilion in which the South African companies will be showcasing their products.
The Managing Director of the Kaukou, Mr Theo Adams says he is excited about the opportunity to exhibit honeybush, which his company produces in George, Western Cape, on an international platform.
“Honeybush is an indigenous and proudly South African herbal tea that is caffeine-free with high antioxidants. We are confident that distributors and food importers who will visit our stand will be impressed by the tea made from a honeybush shrub that the Khoikhoi people used to made medicinal tea with a pleasant, mildly sweet taste and aroma. It is our goal to export the tea to different parts of the world,” adds Adams.
The Managing Director of House of Natural Butter, Ms Debra Ncube, whose company is based in Cape Town, says she is looking forward to showcasing her products which comprise peanut, macadamia and almond butter from tomorrow. She has also lined up meetings with distributors that she will be introducing her products to, and hopes they will like what they will see and taste.
The CEO of Miante Manufacturing, Ms Wendy Mpendulo also expressed her joy at being in France where she hopes her healthy on the go tasty filling snacks which include different types of nuts, will impress the international food buyers at the show.
The access to market support that the dtic provides to companies is part of the department’s mandate to promote exports of South African value-added goods, and services through strategic export promotion mechanisms to increase the market share in targeted high-growth markets and sustain market share in traditional markets.
Assistance provided to the companies to seek export markets for their products across the globe is in line with the Integrated National Export Strategy, which South Africa’s blueprint towards ensuring export promoting industrialisation to spur economic growth in the country. The strategy aims to increase South Africa’s capacity for exporting diversified and value-added goods and services to various global markets.
The participation of SA companies in Sial Paris is expected to contribute in the growth of the SA’s exports to France which have increased from about R8.7 billion in 2020 to R11.6 billion in 2021.
The South African Ambassor to France Mr Tebogo Seokolo will visit the South African Pavillion tomorrow to view the products on display and interact with the businesspeople.
Bongani Lukhele – Director: Media Relations
Tel: (012) 394 1643
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Issued by: The Department of Trade, Industry and Competition (the dtic)
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