Posted: November 18, 2019
Gauteng Company Aims to Grow Client Network in Cote d’Ivoire
|Gauteng-based company, Etion Limited aims to grow their client network and sell high-tech digital solutions during the Outward Trade and Investment Mission (OTIM) to Abidjan, Côte d’Ivoire, scheduled to take place from 18 – 22 November 2019. The mission, which is organised by the Department of Trade and Industry (the dti), aims to profile and market South African expertise and capabilities to an important and strategic Francophone country such as Cote d’Ivoire, in an effort to advance the levels of intra-Africa trade and investment.
The Group Chief Executive Officer for Etion, Mr Teddy Daka says they have ambitions to grow significantly beyond South African borders and identify potential partners that can represent them in the Western African market.
“As we have never been in Cote d’lvoire before, this mission will also be a good opportunity to get a view of the economic landscape and to meet with different entities that may be interested in our products and services. Our main goal is to make a meaningful connection with one or more government agencies that we could get interested in our Cyber Security portfolio,” says Daka.
Daka adds that as a secondary goal, they will be on the lookout for candidate customers in the electronic engineering space that may be looking to establish local capabilities within Cote d’lvoire, and with whom we could engage as a technology partner to assist in build local capacity.
“Our participation in this mission represents a vote of confidence in our ability as Etion to showcase how South Africa is at the forefront of digital transformation on the African continent. We are in the midst of a technological revolution that will fundamentally alter the way people live, work, and relate to one another. This OTIM gives us the opportunity to extend our reach and expand our business,” he says
Etion employs 313 people across the group and provide diversified digital technology solutions in South Africa, Europe, Middle East and Africa.
The participating companies are funded by the dti’s through its Export Marketing and Investment Assistance Scheme (EMIA). The objective of the scheme is to support both market access for South African products and services and to recruit new foreign direct investment into the country.
The programme for the OTIM entails a trade and investment seminar, targeted business-to-business meetings, site visits and a roundtable discussion at the African Development Bank (AfDB) headquarters.