KZN Company Heads Down Under to Seek Export Market

A Durban-based KwaZulu-Natal company, Inspired Interfaces, is heading to Australia in search of an export market for its cutting-edge software tools. The company’s Strategic Marketing Analyst, Mr Tom Phillips, will be one of the 25 South African businesspeople who will participate in the Outward Selling Mission to Perth, Australia taking place from 1-7 September 2019.

The mission is organised and funded by the Department of Trade and Industry (the dti) through its Export Marketing and Investment Assistance Scheme. The objective of the scheme is to develop export markets for South African products and services and to recruit new foreign direct investment into the country.

The mission will consist of seminars, business-to-business meetings and site visits. It coincides with the popular Africa Down Under international conference and exhibition where the South African companies will also showcase their products and services, and attend the conference.

“We will particularly be targeting electrical consulting engineering and mining companies in Australia. The country’s mining industry is big and thriving, especially in the western part that includes Perth. We are optimistic that our product will attract attention in Australia. Energy and the quality and security of supply are two of the largest operational expenses for mines as mining is an ever-changing environment where complex what-if scenarios are played out on a daily basis,” says Phillips.
He adds that his company offers a suite of software tools, which are totally developed in South Africa, to assist with the matters related to quality of supply.

“Mine energy optimisation is integrated into the tools and saves time and money – both scarce resources in today’s fast past world,” he adds.

Last week Phillips was in Zambia where he participated in another trade and investment mission organised by the dti as part of his efforts to expand Inspired Interfaces’ market to different parts of the world.  In May this year he was one of the South African delegates who undertook a trade and investment to Uganda.

“We are already supplying our software to the mines and electrical consulting engineers in Botswana, Lesotho and Brazil. We are confident that we will export to Zambia in the near future as five companies there have shown interest in our product, including the country’s state-owned electricity supplier. There is also a strong possibility that we will be able to penetrate the Ugandan market as we are members of an electro-technical export council that has signed a Memorandum of Understanding with the Ugandan rural electrification agency for a long term cooperation,” adds Phillips.

Sidwell Medupe-Departmental Spokesperson
Tel: (012) 394 1650
Mobile: 079 492 1774
Issued by: The Department of Trade and Industry
Follow us on Twitter: @the_dti

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