Export Marketing & Investment Assistance Scheme (EMIA)


the dtic will implement the new Online Incentive Solution (OIS) as from 1 September 2022. All EMIA Individual Participation applications must be submitted via the OIS platform. the dtic will no longer be accepting emailed or hand-delivered applications. Please find the Announcement Letter for more information.

COVID 19 –

Frequently Asked Questions

The Export Marketing and Investment Assistance (EMIA) scheme develops export markets for South African products and services and to recruit new foreign direct investment into the country.

  • Provide marketing assistance to develop new export markets and grow existing export markets;
  • Assist with the identification of new export markets through market research;
  • Assist companies to increase their competitive by supporting patent registrations, quality marks and product marks;
  • Assist with facilitation to grow FDI through missions and FDI research; and
  • Increase the contribution of black-owned businesses and SMMEs to South Africa’s economy.


  • Individual Exhibition Participation:
    • Transport of samples;
    • Rental of exhibition space;
    • Construction of stands;
    • Interpretation fees;
    • Internet connection;
    • Telephone installation;
    • Subsistence allowance per day;
    • Return economy-class airfare; and
    • Exhibition fees up to a maximum of R50 000.
  • Primary Market Research & Foreign Direct Investment:
    Exporters will be compensated for costs incurred recruiting in new FDI into South Africa through personal contact by visiting potential investors in foreign countries.

    • Return economy-class airfare;
    • Subsistence allowance per day;
    • Transport of samples; and
    • Marketing material.
  • Individual Inward Missions:
    Assistance is provided to South African entities organising an inward buying investor, to make contact with them to conclude an exporters order or to attract foreign direct investment.

    • Registration of a patent in a foreign market: 50% of the additional costs capped at R100 000 pa;
    • Return economy class-airfare;
    • Subsistence allowance per day;

Eligible Enterprises

  • South African manufactures and exporters;
  • South African export trading houses representing at least three SMMEs or businesses owned by Historical Disadvantaged Individuals (HDIs);
  • South African commission agents representing at least three SMMEs/HDI-owned businesses; and
  • South African exports councils, industry associations and JAGs representing at least five South African entities.

Individual Offerings

Primary Export Marketing Research (PMR) and Foreign Direct Investment Research Scheme (FDI)


Assistance is provided to partially compensate exporters for costs incurred:

  • In developing new exporting markets (PMR – Primary Market Research trip) and/ or

  • Cost incurred in recruiting new Foreign Direct Investment into South Africa through personal contact by visiting potential investors in foreign countries. (FDI – Foreign Direct Investment Research)

New Online Incentive Solution (OIS) as from 1 September 2022

Inward Buying Trade Missions


Assistance is provided to organisers of inward buying trade missions to enable prospective buyers to make contact with South African exporters to conclude export orders. The group mission must be organised by a qualifying organisation, export council or Trade Investment South Africa.

Individual Exhibitions and Instore Promotions


Assistance is granted to individual exporters to exhibit products at recognised exhibitions abroad where Trade Investment South Africa does not provide for a national pavilion.

New Online Incentive Solution (OIS) as from 1 September 2022


Contact details to be used for Incentive Applications and Claims

Applications EMIAContactApps@thedtic.gov.za
Claims EMIAContactClaims@thedtic.gov.za
Enquiries EMIAContactClaims@thedtic.gov.za

the dtic Contact Centre 0861 843 384

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