Primary Market Research

Description

Primary Market Research (PMR) and Foreign Direct Investment (FDI) assistance is provided to partially compensate entities for costs incurred in researching and defining new export markets and/or recruiting new FDI into South Africa by visiting potential buyers or investors in foreign countries.

Eligible enterprises

  1. Entities that manufacture products or provide services in South Africa and fall within the dtic priority sectors.
  2. Entities that outsource their manufacturing process in South Africa and fall within the dtic priority sectors.
  3. South African export trading houses and commission agents representing at least three local manufacturing and/or service entities that fall within the dtic priority sectors.
  4. South African export councils, industry associations and joint action groups representing at least five of its members in the local manufacturing and/or services sectors that fall within the dtic priority sectors.

Financial assistance available to SMMEs and HDIs

  • Economy class return airfare (maximum of R20 000)
  • Subsistence allowance (R3 000 per day for two appointments per day; maximum of 10 days)
  • Transport of samples (maximum of R1 500)
  • Additional financial support for persons with disabilities (maximum of R35 000)
  • Design and print of marketing materials (maximum of R5 000)

General information

A completed application must be submitted to the dtic three to six months before the commencement date of the event.

Apply online at https://oisportal.thedtic.gov.za

The following documents in PDF format should be ready to upload when applying online:

Generic documents

  1. Certificate of Incorporation
  2. B-BBEE Certificate or affidavit, where applicable
  3. SARS Tax Compliance Status (TCS) pin document
  4. Financial Statements: Audited/Reviewed/Compiled
  5. Brochure or website print-out of products or services
  6. Exporter registration certificate (not applicable for service-oriented entities, export councils, industry associations and joint action groups)
  7. Export marketing plan
  8. Commission agent: Three agency agreements with entities to be represented at the specific event
  9. Export trading house: Three signed letters of permission from entities to be represented at the specific event
  10. South African export councils, industry associations and joint action groups: Five signed letters of permission from entities to be represented at the specific event
  11. Entities that outsource their manufacturing process or parts thereof: Valid formal outsourcing/manufacturing agreement/s. The agreement should be signed and dated, and stipulate the outsourced activities and expiry date of the agreement.
  12. Detailed work itinerary with at least two appointments per day
  13. Confirmation letters of appointments
  14. Three air ticket quotations from three different service providers of choice or a letter stating that assistance will not be required in this regard, including the reason as to why (e.g. not applicable for virtual events)
  15. Three quotations for freight-forwarding from three different service providers of choice or a letter stating that assistance will not be required in this regard, including the reason as to why (e.g. samples will be taken as excess baggage)
  16. Three quotations for marketing materials from three different service providers of choice or a letter stating that assistance will not be required in this regard, including the reason as to why (e.g. using promotional materials in stock)
  17. Motivation and three quotations for additional assistance for person with disabilities

Download: SIC Codes [PDF]

Download: EMIA Primary Market Research/ Foreign Direct Investment and Product Registration in a Foreign Market Guidelines [PDF]

Download: Supplier Maintenance Form

IMPORTANT CONTACT DETAILS

Technical OIS Assistance Ms. Hermina Lewis: HLewis@thedtic.gov.za
Ms. Mmakopa Makwela: MMakwela@thedtic.gov.za
Guidelines and application enquiries EMIAContactApps@thedtic.gov.za
EMIA Claim enquiries EMIAContactClaims@thedtic.gov.za
the dtic Call Centre 0861 843 384
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