Frequently Asked Questions on the Export Marketing and Assistance (EMIA) Scheme

Frequently Asked Questions on the Export Marketing and Assistance (EMIA) Scheme

Individual Participation

  1. When is the deadline for submission of EMIA Individual Participation applications?
    A completed application must be submitted to the dtic three to six months before the commencement date of the event.
  2. How do I apply for Individual Participation assistance?
    Access the OIS platform at https://oisportal.thedtic.gov.za to complete an online application and upload supporting documents. Until further notice, submit applications manually for In-Store Promotions and Individual Inward Bound Missions (IIBM) or email to EMiAContactApps@thedtic.gov.za.
  3. How are the EMIA SIC codes determined?
    EMIA uses the Harmonised System Codes that are linked to SIC codes. Please go to the dtic website at www.thedtic.gov.za and click first on the ‘Financial Assistance’ tab, then ‘EMIA’ and ‘SIC codes’.
  4. If a company has been trading for less than one year and already has a turnover, can it still benefit from EMIA assistance?
    No. According to the EMIA guidelines, all entities accessing the EMIA fund should have traded for more than one financial year, irrespective of annual turnover.
  5. How much of local content or value add to a product results in it being deemed as a locally manufactured product?
    The product should contain at least 40% local content or value addition, including raw material and packaging.
  6. Will third party payments be allowed to be claimed under EMIA?
    No, third party payments are not allowed and will not be reimbursed.
  7. When can proposals for individual missions be sent to the dtic and where are the dates made available?
    Trade missions are only applicable to Group Offerings by the dtic’s Trade and Investment South Africa (TISA) division. A list of the missions can be obtained from that division.
    Individual Inward Buying Missions (IIBM) assistance is provided to South African entities organising an inward buying mission to enable a prospective buyer or investor to make contact with them to conclude export orders or attract foreign direct investment. A completed application must be submitted to the dtic three to six months before the commencement date of the event.
  8. How and where are notifications for the National Pavilion list advertised?
    A list of the National Pavilions is available on the dtic website under EMIA Group Offerings.
  9. If audited financial statements are not available, will management accounts be accepted when submitting an application or a claim?
    No. The latest audited or independently reviewed/compiled and signed financial statements should be submitted. The financial statements of the previous year-end will only be accepted for a maximum period of six months after the recent financial year-end of the entity.
  10. Are projected sales objectives required when submitting an export marketing plan and how many years of projections are required?
    Yes. Information regarding marketing objectives is required, and must focus on sales objectives in volume and Rand terms for the designated products and services over the next two years.
  11. If an applicant would like to attend a conference in a foreign country, will it qualify under EMIA?
    Yes, provided the applicant will be giving a presentation that will be promoting exports.
  12. If a company wants to do primary market research (PMR) for technology purposes and skills transfer for innovating products, will that be allowed under EMIA?
    No. Assistance under PMR is provided to partially compensate exporters for costs incurred in developing new export markets and/or costs incurred in recruiting new foreign direct investment through personal contact by visiting potential investors in foreign countries.
  13. Can a company apply to attend a local exhibition under EMIA?
    Yes, only if the entity will be exhibiting products at recognised physical and virtual international exhibitions where the dtic Group Participation Incentive Programmes do not provide support for a National Pavilion. An event brochure will be required as a supporting document to demonstrate the international status of the event.
  14. If a second representative wants to go with the company and the company is prepared to incur the costs, will that be allowed?
    Yes, only one representative per business will qualify for support.
  15. Is there an updated list of preferred service providers?
    No. Applicants of the EMIA Individual Participation offerings are allowed to use service providers of their choice.
  16. If for some valid reason an applicant is unable to attend an approved Individual Participation event, what is the procedure to cancel?
    Material changes related to the application must be communicated in writing to the dtic before the commencement date of the event. A material change refers to either a change in company registration, B-BBEE credentials, event, change in event date(s), sharing of stand(s) and cancellation of participation etc.
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