Posted: November 4, 2019
Kimberley Incubator to Showcase Products in China
|The Kimberley Diamond and Jewellery Incubator will get an opportunity to showcase products produced by its small businesses when it participates in the second China International Import Expo in Shanghai from 5-10 November 2019.
The Technical Enterprise Developer of the Incubator, Mr Desmond Ratsoma departs for China today with a group of more than twenty businesspeople to attend the popular exhibition. The South African business delegation will be led by the Deputy Minister of Trade and Industry, Ms Nomalungelo Gina.
The group’s participation is funded by the Department of Trade and Industry (the dti) through its Export Marketing and Investment Assistance (EMIA) Scheme. The objective of the scheme is to develop export markets for South African products and services, and to recruit new foreign direct investment into the country.
The incubator provides infrastructure, machinery and equipment for small businesses who are into diamond cutting and polishing, as well as jewellery manufacturing.
“It will be the first time that our incubator gets an opportunity to participate in an international exhibition outside South Africa. Our main objective is to promote the South African diamonds, in particular diamonds from Kimberly, on the international market. We will be showcasing jewellery made from diamonds, and loose diamonds that have been cut and polished in Kimberley,” says Ratsoma.
He adds that the incubator is targeting China specifically because many of the country’s citizens have a special place in their hearts for diamonds.
“China is a growing market for diamonds because the Chinese are fascinated by diamonds, particularly the South African diamonds. We are hoping to attract the attention of jewellery manufacturers and retail stores that we can negotiate offset agreements with so that we can supply them with diamonds and jewellery on a regular basis,” says Ratsoma.
He adds that if he manages to successfully find a market in China for the incubator’s products, the positive impact on their enterprises will be far-reaching, as they will be able to grow, earn foreign revenue, and be able to create employment.
According to Deputy Minister Gina, the CIIE is an open international cooperation platform provided by China for countries to showcase their products. She reckons South Africa’s participation will also contribute in strengthening both political and economic bilateral relations between South Africa and China. It is also expected to increase trade between the two countries in general, and South African exports of value-added products in particular.